ADL is a well-known lifestyle company in the Bay Area. Founder Jaqueline Palmer established the company in 2015 by following her passion for fashion, interior design, and travel. Though extremely successful in all three categories, she has since moved away from fashion and travel to utilize her recent accomplishment: a degree in sustainability and green interior design. Her singular focus on interior design meant the need for an updated brand image and logo. Working with Jaqueline, I updated the existing branding to support the company's growth and directional change into a more high-end, sustainably-focused brand. The challenge was to find a good balance between the three different informational pieces her old logo included: ADL, Interiors and A Design Lifestyle.