My main focus on this project was to create elevated images for product and marketing. The images needed to bring together both style and function. Producing authentic yet beautiful imagery of architectural features and details is an important part of telling a home’s story. The key to scaling quality was to establish a strong relationship with the photographers. Spending extra time and resources on building a strong, external roster of high-quality photographers was a great win for the Luxe creative team as well as other Airbnb business units. Through our team, these photographers created a special bond with Airbnb and were eager to support in any way they could. In collaboration with producers in Montreal, we built an in-house photography agency that focused on quality and quantity.